Baby boomers heading into what used to be called retirement age are providing a 70 million-member strong market for legions of companies, entrepreneurs and cosmetic surgeons eager to capitalize on their "forever young" mindset, whether it's through wrinkle creams, face-lifts or workout regimens.A study from Global Industry Analysts estimates that baby-boomers will spend $114 Billion on anti-aging products by 2015. Public health professionals are quick to disregard nearly ever aspect of the anti-aging push. They aruge that it is all marketing. S. Jay Olshansky, a professor at the University of Illinois-Chicago's School of Public Health told the AP, "It's always the same message: 'Aging is your fault and we've got the cure. Invest in yourself, in the simple things we know work. Get a good pair of running or walking shoes and a health club membership, and eat more fruits and vegetables."
That message falls on deaf ears. Everything from plastic surgery to unregulated health supplements are sold as quick fixes to stop aging. Because so much of the market remains unregulated, there is little protection for people negatively effected.
What is overlooked in the race to stop aging is to root cause of health problems. Someone might go right for the botox to remove wrinkles, but still spends 1000s of dollars on makeup that drys out the skin. It is easy to get plastic surgery, but harder to change ones diet. Cutting back on red meat carbs and increasing veggies and fish can go a long way to increasing health and reducing risk of long term illness.
[youtube http://www.youtube.com/watch?v=NntPPB6htxk&w=420&h=345]
Until Next Time
Mike
Chicago Home Care
